Privacy Policy

This Privacy Policy explains how RollTop4x4 / Roll-Shield collects, uses and protects your personal information when you visit our website, place an order, contact us, or use our services.

We are committed to protecting your privacy and handling your personal information responsibly, fairly and transparently.

1. Who We Are

RollTop4x4 / Roll-Shield is operated by Dealers In Performance 4x4 LTD.

Trading address:
5 Browns Road, Daventry, NN11 4NS.

Email: Info@rolltop4x4.co.uk
Telephone: 01327 876 500
VAT number: 912730938
Company number: 06035231

For the purposes of UK data protection law, we are the data controller for the personal information we collect and use.

2. Information We Collect

We may collect and process the following types of personal information:

Information you provide directly

This may include:

  • your name
  • billing address
  • delivery address
  • email address
  • telephone number
  • order details
  • vehicle details, where needed to check product compatibility
  • payment and transaction details
  • messages sent through contact forms, email, phone, live chat or social media
  • return, warranty or support information
  • photographs or documents you send to us in relation to an order, delivery issue, return or warranty claim

Information collected automatically

When you use our website, we may collect certain technical information, including:

  • IP address
  • browser type and version
  • device type
  • pages visited
  • time spent on the website
  • referring website or search engine
  • approximate location based on IP address
  • cookie and tracking preferences

This information may be collected through cookies, analytics tools and similar technologies.

3. How We Use Your Information

We use your personal information to:

  • process and fulfil orders
  • take payment and issue invoices
  • arrange delivery or collection
  • provide customer support
  • check product compatibility
  • respond to enquiries
  • manage returns, refunds, damaged goods and warranty claims
  • send order updates and delivery information
  • improve our website, products and services
  • prevent fraud and protect our business
  • comply with legal, tax and accounting obligations
  • measure advertising performance
  • show relevant advertising where permitted
  • manage reviews, feedback and customer communications

4. Our Lawful Bases for Using Your Information

Under UK data protection law, we need a lawful basis to use your personal information.

Depending on the situation, we may rely on the following lawful bases:

Contract

We use your information to fulfil our contract with you, for example when you place an order, arrange delivery, request support or return a product.

Legal obligation

We may need to process and retain certain information to comply with legal, tax, accounting and consumer rights obligations.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided your rights and interests do not override those interests.

This may include:

  • responding to customer enquiries
  • improving our website and services
  • preventing fraud
  • handling disputes
  • keeping business records
  • managing customer service
  • understanding website performance
  • promoting relevant products and services

Consent

We rely on your consent where required, for example for certain marketing communications and non-essential cookies or tracking technologies.

You can withdraw consent at any time.

5. Payments

Payments made through our website are processed securely by our payment providers.

We do not store your full card details on our website. Payment providers may process your payment information in accordance with their own privacy and security policies.

Depending on the payment methods available on our website, payment providers may include services such as:

  • card payment processors
  • PayPal
  • finance providers
  • fraud prevention tools

You should review the relevant payment provider’s privacy information before using their service.

6. Delivery and Couriers

To deliver your order, we may share necessary information with couriers, pallet networks, delivery partners or fulfilment providers.

This may include:

  • your name
  • delivery address
  • phone number
  • email address
  • order reference
  • delivery instructions

This information is used so your order can be delivered and so you can receive delivery updates where applicable.

7. Product Compatibility, Returns and Warranty Support

Because our products are often vehicle-specific, we may ask for vehicle information such as make, model, year, cab type, trim level, registration number or photographs of your vehicle/load bed.

We use this information to:

  • help check product compatibility
  • assist with fitting advice
  • deal with returns or warranty claims
  • resolve damaged, incorrect or missing item issues
  • provide aftersales support

Please only send information that is relevant to your enquiry or order.

8. Marketing Communications

We may send you marketing emails where you have opted in to receive them, or where we are permitted to do so under applicable law.

Marketing emails may include product updates, special offers, new product launches or relevant information about pickup accessories.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

We will still send important service messages relating to your order, delivery, returns, warranty claims or customer support, as these are not marketing communications.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to make the website work, improve performance, understand visitor behaviour and support advertising.

Some cookies are essential for the website to function, such as basket, checkout, security and account cookies.

Other cookies, such as analytics and advertising cookies, are only used where permitted and, where required, with your consent. The ICO explains that cookies and similar technologies must be clearly explained to users, and consent may be needed for non-essential cookies.

We may use services such as:

  • Google Analytics
  • Google Ads
  • Google Merchant Center
  • Google Tag Manager
  • Meta/Facebook advertising tools
  • cookie consent management tools

You can manage your cookie preferences using the cookie banner or settings tool on our website.

For more information, please see our Cookie Policy.

10. Google Services and Advertising

We may use Google services to understand website performance, measure advertising effectiveness, manage product listings and show relevant ads.

These services may include:

  • Google Analytics
  • Google Ads
  • Google Merchant Center
  • Google Tag Manager
  • conversion tracking
  • remarketing or audience tools, where enabled and permitted

These tools may collect information such as pages visited, products viewed, actions taken on the website, approximate location, device information and advertising identifiers.

Where required, these tools will only be used after you have given consent through our cookie banner.

11. Who We Share Your Information With

We only share your personal information where necessary and appropriate.

We may share information with:

  • payment processors
  • delivery couriers and pallet networks
  • ecommerce platform providers
  • website hosting providers
  • IT and security providers
  • email and marketing platforms
  • analytics and advertising platforms
  • accountants, bookkeepers or tax advisers
  • legal or professional advisers
  • insurers
  • fraud prevention services
  • manufacturers or suppliers, where needed for warranty or technical support
  • regulators, law enforcement or public authorities where legally required

We do not sell your personal information.

12. International Transfers

Some of the services we use may process personal information outside the UK.

Where this happens, we will take steps to ensure your information is protected in line with applicable data protection law. This may include relying on appropriate safeguards such as approved contractual clauses or adequacy regulations.

13. How Long We Keep Your Information

We only keep personal information for as long as necessary.

The ICO says privacy notices should tell people how long information is kept, or explain the criteria used to decide this where there is no fixed period.

Typical retention periods include:

  • order and invoice records: usually kept for up to 6 years for tax, accounting and legal purposes
  • customer service enquiries: kept for as long as needed to deal with the enquiry and any follow-up
  • returns, warranty and dispute records: kept for as long as necessary to manage the issue and protect our legal position
  • marketing preferences: kept until you unsubscribe or withdraw consent
  • website analytics data: kept according to the settings of the relevant analytics provider
  • cookie consent records: kept for the period required to evidence your preferences

We may keep information for longer if required by law, or where necessary to resolve disputes, prevent fraud or enforce our terms.

14. Your Rights

Under UK data protection law, you have rights in relation to your personal information.

These may include the right to:

  • access the personal information we hold about you
  • ask us to correct inaccurate information
  • ask us to delete your information
  • ask us to restrict how we use your information
  • object to certain uses of your information
  • request transfer of your information
  • withdraw consent where processing is based on consent
  • complain to the Information Commissioner’s Office

These rights may not apply in every situation, and we may need to keep certain information where we have a legal obligation or legitimate reason to do so.

To exercise your rights, please contact us using the details below.

15. Security

We take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

These steps may include secure website connections, access controls, payment security, trusted service providers and internal data handling procedures.

However, no website or online system can be guaranteed to be completely secure.

16. Links to Other Websites

Our website may contain links to other websites.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policy of any external website you visit.